Plant Center City

Branding for a fundraising campaign to add more green to the city by planting new trees and plants along the streets.

I used the leaves of trees that are planted along the streets of Philadelphia as the base of the brand for this fundraising campaign. This system was epanded upon to create brochures, banners, ads, and also used to adorn the Wintergarden at Dilworth Park.

Client: Center City District
Role: Graphic Designer
Project Type: Brand Identity

Designed at Center City District